Premium Cookware & Cutlery Brand

E‑Commerce Retail & Marketing Platform with Magento, ERP, and Email Automation | A Magento-powered storefront for internationally distributed cookware and knife brands, featuring email marketing integration and system automation.

“Harris Digital has fundamentally transformed our ecommerce foundation. By consolidating our two cookware and cutlery brands on a single Magento Open Source platform, integrating with our ERP for real-time inventory and catalog sync, and activating segmented, personalized Klaviyo email campaigns, they enabled us to scale globally with confidence. We’ve eliminated manual order entry, slashed labor errors, and now deliver campaigns that precisely target customer segments—all while having a truly scalable architecture primed for organic growth and new market expansion.”

— Marketing Director, Premium Cookware & Cutlery Brand

The Challenge

This client operates two signature brands in cookware and cutlery with global distribution. Their existing websites lacked scalable e‑commerce infrastructure, unified marketing tools, and robust system integrations to support growth across retail channels and geographic markets.

Harris Digital reviewed the company’s brand product lines, online store needs, and digital marketing requirements. In consultation with the client, the team identified requirements including multi-brand catalog structure, ERP synchronization, and email automation tied to product promotions and customer segmentation.

Discovery Process

The Solution

Architecture & Platform Integration

  • Implemented Magento Open Source storefronts for both cookware and cutlery lines, delivering brand-appropriate UX and performance.
  • Integrated with an ERP backend system for seamless synchronization of inventory, product catalog, and order data.
  • Connected with Klaviyo email marketing automation to enhance customer outreach and support segmented campaigns.

Key Features Delivered

  • Clean catalog structure representing both product families.
  • Automated inventory updates from ERP to Magento real-time.
  • Personalized email automation workflows via Klaviyo to increase engagement.
  • Scalable infrastructure on AWS or managed environment, designed for consistent global brand performance.

The Transformation

Post-implementation, the company benefited from a unified commerce platform that supports both brands under a consistent technical and marketing infrastructure. ERP integration eliminated inventory mismatches and manual order entries. Klaviyo enabled personalized, automated campaigns to support product launches and promotions—all driving better customer engagement and operational efficiency.

This project yielded meaningful improvements:

  • A centralized Magento platform for two distinct product lines
  • Real-time ERP and catalog synchronization reducing manual labor
  • Enhanced email marketing functionality supporting brand segmentation
  • Scalable digital infrastructure positioned for global e-commerce growth

The revitalized platform provided a modern foundation to support branding, promotional automation, and expansion into new markets.

The Outcome

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If you need an end-to-end partner for eCommerce, ERP integration, and digital transformation, we’ve got you covered.

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