Specialized Industrial Liquid Level & Water Monitoring Solutions Provider

Unified B2B, B2C & D2C Digital Commerce Platform — Magento 2, NetSuite ERP, Plytix PIM & HubSpot Integration | Empowering a complex product portfolio through segmented commerce storefronts backed by real-time data synchronization across ERP, PIM, and CRM systems.

“Harris Digital’s implementation gave us the unified marketing visibility we desperately needed. The Ascend multi‑store ecosystem now powers segmented experiences—everything stays in sync via real-time APIs between Magento, NetSuite, Plytix, and HubSpot—so our campaigns drive toward clean, actionable data. We can now deliver tailored storefront experiences to contractors, OEMs, and direct consumers, track marketing-to-order paths precisely, and measure lead‑to‑order performance for the first time. That clarity is a game‑changer for how we optimize spend and grow each channel effectively.”


— Marketing Director, Industrial Liquid Level & Water Monitoring Solutions Provider

The Challenge

The company operates multiple digital brands serving diverse customer types:

  • Custom Industrial Sensors (B2B): Serves through quote-based and configurable stores tailored for OEMs and industrial buyers.
  • Water Management Products (B2B, B2C & D2C): Sold via eCommerce stores to contractors, direct consumers, and distribution channels.

Challenges included:

  • Fragmented Digital Platforms: Multiple websites on separate platforms (Duda, SuiteCommerce) led to inconsistent product data and inefficient operational workflows.
  • Complex Product Management: Decentralized product information and data inconsistencies hindered the ability to effectively serve diverse customer segments without version control (B2B distributors, direct consumers).
  • Constrained Sales Channel Flexibility: Limited capabilities restricted the management of varied pricing, promotional structures, and personalized experiences across customer types.
  • Limited Marketing Insights: Inadequate integration between digital systems reduced visibility into customer journeys and marketing performance.

Harris Digital began with a holistic product and systems audit:

  • Identified fragmentation in product data and integration between ERP, PIM, CMS, and CRM.
  • Mapped customer segments, pricing tiers, and workflows across B2B, B2C, and D2C models.
  • Defined requirements for configurable product management, quote handling, promotional control, and marketing attribution.
  • Designed an integrated architecture to serve multiple storefronts from a single backend while preserving distinct brand experiences leveraging the Ascend platform.

Discovery Process

The Solution

Integrated Technology Stack

  • Ascend Multi-Store Ecosystem: Single instance powering multiple storefronts and sales channels from one back-end built on Magento.
  • NetSuite ERP: Central source of truth for SKUs, inventory, pricing, and customer-specific price books; managed complex business rules.
  • Plytix PIM: Centralized product data platform tailored to serve both technical B2B specifications and retail/digital emotions with enriched attributes and media.
  • Real-Time API Connectors: Custom integrations keeping NetSuite, Plytix, and Magento in sync for inventory, pricing, catalog updates, and order data.
  • HubSpot CRM Integration: Connected to Magento to automate lead capture, quote generation, customer journey tracking, and complete marketing analytics.

Feature Highlights

  • Configurable B2B product catalogs and quoting for industrial sensor customers.
  • Unified, personalized experience for contractors, retail consumers, and direct buyers, each with tailored pricing and navigation.
  • Automated data pipelines minimizing manual upkeep and eliminating synchronization errors.
  • Full visibility into marketing performance via integrated lead-to-order tracking.

The Transformation

  • Delivered a seamless omnichannel experience allowing B2B, B2C, and D2C buyers to interact with appropriate storefronts tailored to their needs.
  • Enabled marketing teams to measure campaign effectiveness across customer segments thanks to HubSpot integration and detailed analytic metrics.
  • Dramatically reduced operational overhead by consolidating multiple platforms into one scalable system.
  • Made product catalog updates and pricing adjustments accessible to non-technical teams, enhancing speed to market and consistency across channels.
  • A unified Ascend digital commerce platform capable of serving industrial buyers, end consumers, and distributors effectively.
  • Operational excellence through data sync across ERP, PIM, eCommerce and CRM—resulting in reduced errors and improved inventory control.
  • Greater flexibility in pricing and promotional strategies across customer types.
  • A scalable foundation poised for expansion into new markets with minimal technical friction.

The Outcome

Contact Us for a Free Assessment

Scale Smarter. Grow Faster.

  • Enterprise-Level Solutions for SMBs – Get the power of an enterprise stack without the enterprise price tag.
  • Massive Partner Network – We solve almost any technical challenge, either in-house or through our ecosystem.
  • Proven Track Record – We’ve built nine-figure B2B eCommerce platforms, transformed legacy businesses, and driven real ROI.

If you need an end-to-end partner for eCommerce, ERP integration, and digital transformation, we’ve got you covered.

Lets Talk!