Branded Apparel & Promotional Items Provider

Multi-Store eCommerce Network with Magento & NetSuite ERP | Enabled delivery of custom-embroidered and printed products with 24–72‑hour turnaround via a scalable B2B platform.

“Harris Digital didn’t just upgrade our systems—they transformed our ability to scale. By consolidating our sprawling infrastructure into three AWS-hosted Magento instances powering 200+ private storefronts and integrating NetSuite ERP in real-time, we reduced manual overhead significantly and delivered consistent branded experiences across all channels. We now fulfill orders faster, handle franchisee rollouts seamlessly, and maintain complete synchronization of pricing and inventory—an enterprise-grade solution without enterprise-level complexity.”

— Chief Operating Officer, Branded Apparel & Promotional Items Provider

The Challenge

The business operates over 190 private Magento Open Source storefronts, each requiring unique product catalogs and pricing per customer. Operations were fragmented—relying on desktop ERP and manual workflows. The goal: shift to a cloud-powered, integrated environment to support scalability, consistency, multi-store branding, and automation.

In 2019, Harris Digital audited the existing ecosystem: reviewing storefront proliferation, ERP limitations, and process inefficiencies. From this, a strategy emerged to consolidate and standardize store infrastructure, tighten inventory and pricing control, and introduce marketing alignment—all while planning for ERP modernization.

Discovery Process

The Solution

Architecture & Integration Highlights

  • Deployed Magento Open Source across 3 instances, supporting 140+ private storefronts, all hosted on AWS under Harris Web Works’ managed infrastructure.
  • Integrated NetSuite ERP via a custom bi-directional connector, synchronizing inventory, pricing, product, and order data for real-time accuracy.
  • Added a WordPress-powered marketing website for lead generation and public visibility in late 2023.

Key Feature Sets Developed

  • Store-level branding: each storefront displays client logos and product assortments via automated import processes.
  • Real-time inventory and supplier API integrations support accurate stock data across all stores.
  • Order processing improvements under NetSuite: automated packing slips, fulfillment notifications, and seamless Magento-to-fulfillment transition.

The Transformation

Post-deployment, sales began increasing across existing customers, while new private storefronts were added monthly—especially following a newly acquired franchisee partnership rollout. Administrative burdens declined as operations shifted off legacy desktop systems. The platform now supports scalable expansion with automation and marketing alignment.

The project produced lasting operational benefits:

  • Delivering consistent technology infrastructure across 140+ storefronts
  • Fully automated ERP integration ensured real-time synchronization and reduced manual overhead
  • Accelerated order fulfillment, lowered administrative friction, and enhanced customer satisfaction
  • Enabled acquisition of large franchise partners through robust, branded eCommerce capabilities

The implementation transformed a fragmented, legacy-driven system into a modern, scalable Magento‑NetSuite ecosystem—capable of supporting complex branding and distribution needs.

The Outcome

Results

This multi-phased, cross-platform implementation enables the client to harness the full spectrum of benefits offered by modern digital ecosystems. Product data, customer info, and orders now flow seamlessly and bi-directionally between the Magento purchasing platform and the NetSuite ERP system (accounting, order management, and fulfillment). A public-facing website completes the business needs by facilitating various marketing initiatives.

Contact Us for a Free Assessment

Scale Smarter. Grow Faster.

  • Enterprise-Level Solutions for SMBs – Get the power of an enterprise stack without the enterprise price tag.
  • Massive Partner Network – We solve almost any technical challenge, either in-house or through our ecosystem.
  • Proven Track Record – We’ve built nine-figure B2B eCommerce platforms, transformed legacy businesses, and driven real ROI.

If you need an end-to-end partner for eCommerce, ERP integration, and digital transformation, we’ve got you covered.

Lets Talk!