This global manufacturer offered a vast catalog of chemical reference materials, serving laboratories, universities, and research facilities in over 130 countries—and handling more than 18,000 buyers.
They maintained a complex pricing structure—over 25 customer groups, each with up to 10 pricing tiers—and enforced purchasing restrictions based on geography, buyer permissions, and product type. Their legacy Magento 1 site lacked real-time ERP integration and dynamic pricing logic, which led to frequent manual overrides, order processing delays, and administrative inefficiencies.