Global Connectivity Component & Solutions Distributor

Adobe Commerce Platform with Sales Layer PIM & Salesforce CRM Integrations | Merged editorial and commerce content into a unified eCommerce ecosystem serving professionals across telecommunications, data centers, medical, and industrial sectors.

“Working with Harris Digital transformed how we connect content, commerce, and customers. Merging nearly 1,000 technical articles and our 10,000-item catalog into one Adobe Commerce site, supported by Sales Layer PIM and Salesforce CRM, means content editors can now update both products and blog posts without developer help. Our quote-request flow is embedded seamlessly in product pages, boosting lead conversion and streamlining customer outreach. Plus, SEO is finally working in our favor—with cleaner navigation and optimized structure across all editorial and product layers.”

— VP of Marketing, Global Connectivity Component & Solutions Distributor

The Challenge

The client previously managed two disconnected platforms: a content-rich site with nearly 1,000 technical articles and an eCommerce store holding over 10,000 technical components. This dual setup led to management inefficiencies, inconsistent customer experience, and poor SEO performance due to fragmented architecture.

Harris Digital conducted a deep audit across both properties, revealing duplication in workflows, disconnected navigation, and inadequate CMS tools within the eCommerce store. The discovery mapped requirements for seamlessly merging content publishing with product transactions, improving quote workflows, and optimizing SEO structure.

Discovery Process

The Solution

Platform & Integration Architecture

  • Consolidated both content and commerce functions into a single Adobe Commerce instance, capable of supporting rich editorial pages alongside transactional storefronts.
  • Deployed Sales Layer PIM to manage and enrich a catalog of over 10,000 SKUs with high-value attributes and structured metadata.
  • Implemented Salesforce CRM synchronization to automate lead collection, customer follow-ups, and quote generation from product pages.
  • Hosted on a managed AWS infrastructure to support performance, scalability, and uptime.

Key Capabilities Built

  • Designed 60+ storefront templates tailored to various industries with multilingual and mobile-responsive support.
  • Redesigned quote-request flows so visitors can convert instantly via product pages.
  • Integrated blog-style editorial features into the eCommerce CMS for unified content/product presentation.
  • SEO architecture built to retain value across combined site content and commerce hierarchy.

tech stack

The Transformation

  • Now, a streamlined commerce platform drives both content and buying behavior, enabling cohesive navigation and marketing.
  • Quote production and lead conversion durations reduced thanks to embedded CRM workflows.
  • Content editors gained autonomy to publish articles and product updates without developer assistance.
  • SEO improved across both transactional and editorial channels due to consolidated site structure and simplified navigation.
  • A unified Adobe Commerce environment now supports editorial content and high-volume commerce under one platform.
  • Product data accuracy improved through integration of PIM and CRM systems.
  • CRM-connected quote logic increased customer conversion rates and order efficiency.
  • A scalable digital foundation positioned the client for international expansion, enhanced marketing automation, and long-term content strategy.

The Outcome

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  • Enterprise-Level Solutions for SMBs – Get the power of an enterprise stack without the enterprise price tag.
  • Massive Partner Network – We solve almost any technical challenge, either in-house or through our ecosystem.
  • Proven Track Record – We’ve built nine-figure B2B eCommerce platforms, transformed legacy businesses, and driven real ROI.

If you need an end-to-end partner for eCommerce, ERP integration, and digital transformation, we’ve got you covered.

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