Specialty Off‑Road Vehicle Retailer

Seller of Custom Off‑Road Vehicles, Parts & Accessories — Magento Commerce & NetSuite ERP | Serving enthusiasts nationwide with premium builds, parts, and accessories.

“Harris Digital’s audit and modernization of our Magento Commerce store was transformative. Within just weeks of migrating to their optimized AWS hosting and cleaning up legacy code, our site’s speed and stability improved dramatically—resulting in a steady increase in sales. We also integrated NetSuite ERP for product data and order automation, giving leadership real‑time visibility and scalable operations.”

— Marketing Director, Specialty Off‑Road Vehicle Retailer

The Challenge

This retailer operates a vehicle-and-parts eCommerce site built on Magento with extensive customizations developed over time. By 2019, the site had become sluggish and fragmented: a patchwork of extensions, add-ons, and redundant code that frustrated both shoppers and administrators. The outdated infrastructure exceeded its ability to scale, threatening both UX and business growth.

After engaging Harris Digital, a full audit of the Magento codebase, hosting environment, installed extensions, and custom modules was conducted. Performance bottlenecks were identified—deprecated plugins were flagged, and hosting suboptimal settings were noted. The audit guided a phased roadmap that prioritized upgrades, code refactoring, and infrastructure improvements.

Discovery Process

The Solution

Architecture & Tech Stack

  • Upgraded to the latest Magento Commerce version
  • Thorough cleanup of unused extensions and refactored custom code
  • Migrated hosting to Harris Digital’s optimized AWS environment
  • Connected to NetSuite ERP for product data management and order automation

Key Feature Improvements

  • Configurable vehicle-builder tool allowing shoppers to customize builds before checkout
  • Reviews.io reviews integration, boosting social proof
  • Image-optimization suite for high-res clarity across devices
  • Gift card, wish list, and “Buy Now” quick-order features matching industry-leading standards

The Transformation

Within weeks of migration to the new AWS setup, site speed significantly improved, which led to a steady increase in sales. Administrators gained confidence managing images and inventory, while shoppers enjoyed a smoother check-out experience. Strategic upgrades over the next two years refined the vehicle-builder flow and strengthened backend marketing and order-fulfillment workflows.

The optimized platform delivered measurable results:

  • Faster load times and improved stability enhanced user satisfaction
  • Backend improvements streamlined admin operations
  • Incremental enhancements set the foundation for an upcoming ERP integration (NetSuite)—a strategic move to align digital systems with future business scale

This project transformed a fragmented Magento store into a scalable, feature-rich commerce system, ready for growth and operational excellence.

The Outcome

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  • Enterprise-Level Solutions for SMBs – Get the power of an enterprise stack without the enterprise price tag.
  • Massive Partner Network – We solve almost any technical challenge, either in-house or through our ecosystem.
  • Proven Track Record – We’ve built nine-figure B2B eCommerce platforms, transformed legacy businesses, and driven real ROI.

If you need an end-to-end partner for eCommerce, ERP integration, and digital transformation, we’ve got you covered.

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